击穿行业低价！互联网巨头“补贴屠刀”砍向名酒，传统经销商生死一线

Core Viewpoint - The domestic instant retail market is experiencing an unprecedented price war among major internet giants like Alibaba, JD.com, and Meituan, particularly in the takeaway business, which is impacting the white liquor distribution sector significantly [2][3]. Group 1: Market Dynamics - The competition has escalated with Meituan's CEO stating a commitment to win at any cost, leading to aggressive subsidy strategies [2]. - The white liquor category saw explosive growth during Meituan's 618 promotion, with significant sales increases reported by industry insiders [3]. - Major brands like Moutai and Wuliangye are being sold at prices below traditional wholesale costs due to aggressive pricing strategies from platforms like Meituan and Pinduoduo [3][4]. Group 2: Impact on Distributors - Traditional white liquor distributors are facing severe challenges as online prices undercut their costs, leading to a potential restructuring of the distribution system [3][4]. - Analysts warn that the irrational price war may harm the industry's long-term ecological balance, threatening the survival of many distributors [4]. - A significant portion of distributors and small brands may not survive the ongoing market pressures, with estimates suggesting that 50% of distributors could face existential threats in the next few years [5][6]. Group 3: Future Outlook - The white liquor industry is expected to undergo a deep reshuffle, with many distributors needing to adapt to the new market realities or risk extinction [5][6]. - The current market conditions are attributed to a combination of factors, including government consumption, business consumption, and inventory crises, indicating a prolonged adjustment period for the industry [5][6]. - The traditional distribution model that has persisted for decades is undergoing a fundamental transformation, marking the beginning of a new era in the white liquor sector [6].