2024年净利大降超六成，深演智能“转战”港股IPO

Core Viewpoint - After failing to list on the ChiNext board, the company is now attempting an IPO on the Hong Kong Stock Exchange, but it faces significant challenges as its net profit for 2024 is projected to decline by over 60% year-on-year [1][3]. Company Overview - The company, Beijing Deep AI Technology Co., Ltd. (Deep AI), is a leading decision-making AI technology firm in China, ranking first in the marketing and sales decision-making AI application market [1]. - The company focuses on decision-making AI applications with strategic emphasis on marketing and sales scenarios, including intelligent advertising and data management [1]. Financial Performance - For the fiscal years ending December 31, the company's revenue figures were approximately RMB 542.9 million in 2022, RMB 611.2 million in 2023, and projected RMB 538 million in 2024 [2]. - Corresponding net profits were approximately RMB 59.4 million in 2022, RMB 60.7 million in 2023, and are expected to drop to RMB 21.5 million in 2024, reflecting a year-on-year decline of 64.52% [3]. - The gross margins for intelligent advertising were 27.7% in 2022, 30.7% in 2023, and are expected to decrease to 27.4% in 2024, while for intelligent data management, the margins were 45.9%, 33.3%, and are projected to fall to 26.6% respectively [3][4]. Market Insights - The market size for decision-making AI applications in China has significantly increased from RMB 10.6 billion in 2020 to an expected RMB 34.5 billion in 2024, with a compound annual growth rate (CAGR) of 34.3% from 2020 to 2024 [2]. - The market is projected to reach RMB 161.5 billion by 2029, with a CAGR of 36.2% from 2024 to 2029 [2]. Shareholder Structure - The controlling shareholders, Huang Xiaonan and Xie Peng, hold approximately 20.96% and 14.77% of the company's equity, respectively [5]. - An agreement for unified voting actions among shareholders was established to ensure consensus during shareholder meetings [5]. IPO History - This is not the company's first attempt to enter the capital market; it previously sought to list on the ChiNext board but withdrew its application in June 2024 after entering the inquiry stage in July 2022 [5].