一场马拉松赛事，何以成这座西北省会城市新IP

Core Insights - The Lanzhou Marathon has evolved from a mere sports event into a significant city-wide festival, showcasing the potential of sports to enhance community engagement and local pride [2][5] - The event has established itself as a new IP for the city, generating substantial economic benefits and fostering a positive image for Lanzhou [3][4] Economic Impact - The 2024 Lanzhou Marathon attracted approximately 56.32 million yuan in market investment, resulting in a cumulative economic impact of 481.35 million yuan and direct economic benefits of 537.67 million yuan [3] - The "Lanzhou Marathon Carnival Market" featured 92 participating businesses, achieving sales exceeding 10 million yuan over three days, demonstrating a successful model of local economic stimulation [4] Operational Model - The success of the Lanzhou Marathon is attributed to a dual-driven model of "government support + market-oriented operation," ensuring organized and efficient event management [4] - The event's operational framework includes collaboration among government departments for comprehensive support in transportation, security, and medical services, enhancing the overall experience for participants and spectators [5] Community Engagement - The marathon has fostered a "city-wide mobilization" effect, uniting runners, volunteers, and local businesses, thereby enhancing the sense of community and city identity [5] - The event has become a platform for local businesses to gain exposure and for citizens to participate actively, creating a virtuous cycle of engagement and economic benefit [4]