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引力传媒上市十周年:科技创新和文化创意双驱动 开启高质量发展新征程
603598INLY(603598) 证券时报网· Zheng Quan Shi Bao Wang·2025-05-29 12:17

Core Viewpoint - In 2025, Gravity Media (603598.SH) celebrates its 10th anniversary, focusing on strategic development and innovation to navigate the next decade in the advertising and media industry [1] Group 1: Company Development and Strategy - Over the past decade, Gravity Media has faced significant challenges due to macroeconomic fluctuations, rapid technological changes, intense market competition, and evolving policy environments [1] - The company has identified technological innovation and cultural creativity as core drivers for future growth, aiming for high-quality development through a dual-driven model [1] - The company has successfully integrated short drama content with product marketing, collaborating with well-known brands to enhance brand exposure and market returns [1] Group 2: Technological Innovation - Gravity Media has increased investment in artificial intelligence (AI) technology, exploring its applications in advertising, content creation, and data analysis [2] - The launch of the "Nine合创意" AIGC creation platform, which integrates various advanced model technologies, has improved content creation efficiency and quality [2] - AI-driven programmatic advertising and intelligent creative generation have enhanced the precision of marketing solutions for brand clients [4] Group 3: Future Vision and Goals - The leadership shared the company's vision for the next decade, emphasizing high-quality development through AI applications, content production, programmatic marketing, and international expansion [2] - Gravity Media aims to optimize its financial structure and enhance shareholder and employee value while contributing to cultural and brand strength by 2035 [5] - The company is committed to compliance, steady growth, and increased social responsibility through community engagement [5]