国产游戏“抢滩”全球，粤浙力推组团出海

Core Insights - The Chinese gaming industry is increasingly successful in overseas markets, with actual sales revenue from self-developed games reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1][6] - Various provinces, particularly Guangdong and Zhejiang, are implementing new policies to support the gaming industry's expansion into international markets [10][12] Group 1: Market Performance - The actual sales revenue of the national gaming market in China was approximately 325.78 billion yuan in 2024, showing a recovery from previous years [4] - Guangdong's gaming industry revenue reached 260.43 billion yuan in 2024, with overseas revenue hitting 42.36 billion yuan, a 9.9% increase [7][6] Group 2: Policy Support - Multiple government departments have released policies since 2025 to promote the development of gaming exports and international cooperation [10] - Guangdong and Zhejiang provinces are focusing on collaborative strategies for gaming companies to share resources and reduce costs when entering overseas markets [12][13] Group 3: Company Strategies - Companies like Chuangmeng Tiandi have successfully launched games internationally, achieving significant user engagement and revenue growth [5] - Tencent is committed to an internationalization strategy, aiming to integrate resources from large and small companies to enhance overseas market penetration [14] Group 4: Industry Collaboration - The establishment of "Guangdong Gaming Export Matrix" and "Gaming Enterprise Export Alliance" allows small and medium-sized enterprises to share resources and better manage risks in international markets [13] - The gaming industry is encouraged to consider cultural differences and local market needs when developing strategies for overseas expansion [8][9]