New Research from Sprout Social Finds Social Media is the Top Place Gen Z Turns to for Search, Surpassing Traditional Search Engines

More than 1 in 3 consumers across age groups prefer searching on social platforms first for product reviews and recommendations76% of users say social content influenced a purchase in the last six months, including 90% of Gen ZRespondents say social platforms deliver net-positive impacts on their mental health, financial decisions, and social lives CHICAGO, May 29, 2025 (GLOBE NEWSWIRE) -- Gen Z isn’t just spending more time on social media; they’re turning to it first when they need answers, which is shapi ...