首进品牌超30% 非标商业亳都·新象将于今年“十一”开业

Core Insights - The new commercial project "Bodou. New Image" in Zhengzhou is set to open during the National Day holiday, featuring over 30% of first-time brands and more than 50% of its offerings focused on dining [1][5] - The project aims to provide a unique consumer experience through an open street model, which differs from traditional commercial projects [1][5] Project Overview - "Bodou. New Image" is located in the culturally rich Guancheng Hui District of Zhengzhou, covering approximately 46 acres with a total above-ground construction area of about 24,000 square meters and an underground area of around 17,000 square meters [3] - The project incorporates traditional architectural styles of the Central Plains and is designed around the core area of the ancient Shang Dynasty city ruins, featuring a main street, multiple alleys, 15 themed courtyards, and four cultural theme squares [3] Business Strategy - The project will consist of four main business segments: a dining-focused "Food Light Reception Hall," a coffee and beverage area called "City Wall Social Circle," a light meal and trendy product area named "Life Joyful Place," and a fashion and outdoor brand hub called "Pioneer Gravity Field" [5] - "Bodou. New Image" plans to introduce over 30% of first-time brands, including notable names such as LENBACH, COMMUNE, and Michelin-recommended Wenxing Restaurant, among others [5] Market Positioning - Unlike traditional commercial projects that prioritize retail, "Bodou. New Image" adopts an "experience-first, integrated business" strategy, with dining making up over 50% of its offerings, aiming to create a full-day consumption experience [5] - The project will also engage in cross-industry collaborations and host various community activities, including art exhibitions and themed markets like coffee and beer festivals [5] Industry Context - As Zhengzhou develops in sectors like new energy and pharmaceuticals, both local consumers and incoming talent are seeking new shopping experiences that blend with local culture [6] - The emergence of "Bodou. New Image" is expected to revitalize the local consumer market and promote diversity and uniqueness in commercial offerings, countering the homogenization seen in many existing shopping malls [6] - This project is part of a larger initiative to develop the 620,000 square meter core area of the Shang Dynasty city ruins, which will include additional projects that will synergize with "Bodou. New Image" [6]