双节将至北京商业集中“迎新”，“首店首发”再成焦点

Group 1 - The upcoming Dragon Boat Festival and Children's Day are creating a festive atmosphere in Beijing's commercial sectors, with a focus on new store openings and themed activities to enhance consumer experiences [1][2][3] - New commercial complexes are opening in Beijing, with a significant emphasis on "first store" initiatives, including the recent opening of Zhonghai Dajixiang, which features over 150 brands, more than 50% of which are first stores [2][3] - Chaoyang He Shenghui has announced a new round of brand upgrades, welcoming 20 high-profile first stores, with over 70% of the new entries in the food and beverage sector [3][6] Group 2 - Various shopping centers are launching pop-up events and IP exhibitions to attract consumers during the holiday season, such as the "Find the Zha" theme pop-up at Chaoyang Joy City [7][10] - The West End Joy City is focusing on youth culture and fan economy, hosting multiple exhibitions and pop-up events related to popular culture and entertainment [11] - Beijing Huiju is organizing a Taiwanese food market and a themed pop-up event featuring the Nanjing Hongshan Zoo, showcasing local and international culinary experiences [12]