“有钱但不想一次性花”，年轻人用分期免息“让钱生钱”

Core Viewpoint - The "618" shopping festival this year features significant changes, with installment interest-free options becoming popular among consumers, particularly the younger demographic, as a means to stimulate consumption in the context of economic recovery [2][3][4]. Group 1: Consumer Behavior - Consumers are increasingly inclined to purchase high-value, practical goods while feeling pressure from large expenditures, leading to a preference for installment payment options to ease financial burdens [2][3]. - A survey indicates that 85% of consumers would choose interest-free installments even when they can afford to pay in full, highlighting a shift in payment preferences [5]. - Younger consumers view installment payments as a way to maintain cash flow and financial security, rather than a sign of financial distress [6][7]. Group 2: Financial Institutions' Strategies - Financial institutions are leveraging interest-free installment plans as a tool to enhance customer loyalty and engagement, which can lead to increased usage of credit cards and other financial products [8][9]. - Banks are adopting a comprehensive approach to offering interest-free services, balancing the potential loss of interest income with the benefits of attracting more customers and increasing transaction volumes [8][9]. - Risk assessment is a critical component for banks when offering installment plans, ensuring that they maintain asset quality and profitability while providing these services [9]. Group 3: Promotional Activities - Various financial service providers, such as Haier and Ping An, are launching promotional campaigns during the "618" festival, offering interest-free periods and discounts to encourage consumer spending [3][4]. - Credit card companies are also implementing interest-free installment options and incentives to boost consumer spending during the promotional period [4][5]. Group 4: Market Impact - The introduction of interest-free installment options is expected to significantly boost sales across various sectors, including electronics and home appliances, as evidenced by a 70% increase in interest-free installment orders on major e-commerce platforms compared to the previous year [5]. - The competitive landscape among financial institutions is intensifying as they seek to capture a larger share of the consumer finance market through innovative payment solutions [8].