小红书算法又变了....

Core Insights - The recent algorithm changes on Xiaohongshu have significantly impacted content creators, leading to a disparity in exposure and engagement based on content quality and user interaction metrics [1][2] - The platform is now under stricter regulatory scrutiny, requiring transparency in algorithm operations and content moderation [2][3] Group 1: Algorithm Changes - Xiaohongshu's algorithm now emphasizes "contribution" metrics such as clicks, dwell time, likes, saves, comments, and shares, with varying weights assigned to each [1] - The platform has shifted from a model that favored new content to one that prioritizes user engagement and quality, making it harder for low-quality content to gain traction [1][6] Group 2: Regulatory Impact - The "Clear and Bright Algorithm Governance Special Action" has imposed strict regulations on platforms like Xiaohongshu, mandating the disclosure of algorithm logic and the elimination of low-quality content [2] - The platform must now publicly disclose the reasons for content appearing on trending lists, including whether the visibility is organic or manipulated [3] Group 3: User Engagement Features - Xiaohongshu has introduced a "content preference assessment and adjustment" feature, allowing users to customize their content feed based on interests [4] - Despite the appearance of user control, the platform has increased the weight of commercial content, with "shopping notes" gaining a 30% boost in visibility while pure sharing content sees a significant drop [6] Group 4: Content Quality Requirements - A new requirement mandates that posts must be at least 600 words to avoid being deprioritized in the algorithm, pushing creators to produce more substantial content [6]