浙江省数字经济学会理事陈以军：平台可持续发展受双重挤压

Core Viewpoint - The introduction of the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" aims to regulate platform fees, reduce burdens on merchants, and promote fair competition in the platform economy [8][9][10]. Group 1: Background and Significance - The guidelines are a response to long-standing issues in the platform economy, such as high commissions and unfair practices like "choose one from two" and "big data discrimination," which threaten the survival of small and medium-sized merchants [8]. - The guidelines are expected to lower operational costs for platform businesses by 15-20%, potentially releasing trillions in market vitality [9]. - The guidelines advocate for flexible pricing strategies and support for small merchants, which could improve the living standards of 200 million flexible workers and stabilize the employment market [9]. Group 2: Industry Insights - Many platforms rely on high commission rates, with delivery and live-streaming platforms charging between 20%-30% [11]. - High penalties imposed by platforms for various violations create additional pressure on merchants, with fines for issues like delayed shipments and service quality [12]. - The increasing costs of customer acquisition on platforms have led to a cycle of dependency and high commission rates, negatively impacting the profitability of small merchants [12][13]. Group 3: System Governance Pathways - The guidelines suggest upgrading regulatory measures, including setting industry benchmark fee ranges and requiring platforms to disclose algorithmic logic [14]. - Platforms are encouraged to establish a fee reduction roadmap and create ecological funds to support small merchants [14]. - A cross-platform merchant capability enhancement mechanism is proposed to reduce reliance on single channels and improve negotiation power [14]. Group 4: Legal and Regulatory Analysis - Some platforms misuse their market dominance to impose unfair trading conditions, leading to significant legal disputes [15]. - The government has initiated actions to address issues like "big data discrimination," which remains challenging due to the technical and legal complexities involved [15]. Group 5: Opinions and Recommendations - The guidelines mark a new phase in platform economy governance, emphasizing a collaborative approach involving government regulation, platform accountability, merchant innovation, and social oversight [16]. - Establishing a platform economy innovation alliance is recommended to assist in developing compliance systems and protecting data rights [16].