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Choice Hotels on Expansion Spree, Expands Everhome Suites Nationwide
Choice HotelsChoice Hotels(US:CHH) ZACKS·2025-05-29 15:50

Core Insights - Choice Hotels International, Inc. (CHH) is expanding its Everhome Suites brand with six new hotel openings and three groundbreakings in key U.S. markets, reflecting a growing demand for midscale, purpose-built accommodations for longer stays [1][5] Expansion Plans - Currently, there are 14 Everhome Suites open, 19 under construction, and over 60 in the development pipeline, with a target of nearly 25 locations operating by year-end [2] - Texas is a primary focus for this growth, with recent openings in Bastrop, Waco, Brownsville, and El Paso, strategically located near major employers [3] - Additional expansions include a new property in Yuma, AZ, set to open in July, and a Salem, OR location under construction, aimed at serving government and healthcare guests [4] Market Positioning - The expansion of Everhome Suites highlights CHH's strategic positioning in a resilient and underserved market, capitalizing on demand and developer interest [5] - The company has experienced a 17.9% share price increase over the past year, slightly outperforming the industry growth of 17% [6] Financial Performance - CHH is benefiting from domestic RevPAR growth, unit expansion, and franchising efforts, with a 2.8% increase in total worldwide rooms in Q1 2025 [8] - The company has a trailing four-quarter earnings surprise of 30.9% on average, indicating strong financial performance [10]