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分红又“送礼” 上市公司回馈股东有新意更有深意

Group 1 - Zhejiang Wufangzhai Industrial Co., Ltd. announced a cash dividend of 0.5 yuan per share (before tax) for the year 2024, with a total cash dividend distribution of 96.7572 million yuan [1] - The company is also providing a "zongzi" gift box to shareholders as part of its initiative to promote traditional culture and enhance product recognition [1] - Shareholders holding 1,000 shares or more as of April 28 can claim the "Fengnian Wufang" zongzi gift box [1] Group 2 - Many listed companies are increasingly adopting creative ways to reward shareholders beyond traditional cash dividends, such as product tasting events and discount coupons [2] - This trend reflects a growing recognition that shareholders are also consumers, which helps strengthen the connection and sense of belonging between the company and its shareholders [2][3] - Offering core products directly to shareholders enhances their understanding of the company's business and product quality, fostering trust and interest in the company's offerings [3]