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可持续酿造未来酒企绿色环保发展面面观
Bei Jing Shang Bao·2025-05-29 16:04

Core Viewpoint - The forum focused on sustainable development paths for the Chinese liquor industry, emphasizing the integration of B-end resources to stimulate C-end consumption power [1] Group 1: Industry Trends - The liquor market is undergoing profound changes, with increasing consumer demand for high-quality, personalized, and culturally rich products [4] - The competitive landscape is intensifying, highlighting the advantages of leading regions, brands, and products in driving high-quality development [4] Group 2: Sustainable Practices - Sustainable production and consumption are essential for achieving development goals, with a focus on reducing resource consumption and environmental pollution [6] - Companies are encouraged to embed sustainability into every production stage, ensuring that products are sustainably sourced, produced, and packaged [10] Group 3: Cultural Heritage and Innovation - The preservation of cultural heritage is vital for brands like Xifeng Liquor, which emphasizes a dialogue with time through traditional brewing techniques [8] - The commitment to "green and responsibility" is central to the sustainable development path of Xifeng Liquor [8] Group 4: Community Engagement - Companies are increasingly focusing on the sustainability of their philanthropic efforts, with diverse support measures aimed at rural development and common prosperity [12] - Collaboration with various stakeholders is essential for building a public welfare ecosystem in the liquor industry [13] Group 5: ESG and Competitive Advantage - ESG (Environmental, Social, and Governance) factors are becoming critical for the competitiveness of liquor companies, necessitating the establishment of robust ESG management capabilities [15] - The upcoming carbon neutrality targets and international regulations will significantly impact the cost competitiveness of domestic liquor companies [15]