Jeep reveals new Cherokee SUV, confirms hybrid model

Core Insights - Jeep has unveiled the new Cherokee SUV, which is expected to aid in the brand's turnaround when it launches later this year [1] - The new Cherokee will offer a hybrid powertrain option, although the specific type (traditional hybrid or plug-in hybrid) has not been disclosed [1] Group 1: Product Details - The all-new Jeep Cherokee aims to enhance product offerings, innovation, and customer choice, according to Jeep CEO Bob Broderdorf [2] - The pricing strategy for the Cherokee is competitive, targeting the largest vehicle segment and positioned between the Jeep Compass and Jeep Grand Cherokee [2] - The entry-level model of the 2022 Cherokee started around $30,000, while the current Jeep Compass is approximately $27,000, and the 2025 Grand Cherokee starts at about $36,500 [2] Group 2: Production and Location - The company has not disclosed details regarding the production location of the new Cherokee [3] - Analysts and union officials anticipate that the new SUV will be produced in a plant in Mexico, a decision made prior to the election of President Donald Trump and amidst ongoing automotive tariffs of 25% on imported vehicles into the U.S. [3]