21社论丨科技与文化正在让中国变得“更酷”

Group 1 - The core viewpoint of the articles highlights the emergence of a new consumption era in China, characterized by a shift from functional needs to emotional value among young consumers, indicating a paradigm shift from material possession to meaningful consumption [1][4] - New consumption is marked by cultural significance, with young people's cultural confidence driving the recognition of Chinese aesthetics, evident in trends like Guochao and the success of cultural products such as the game "Black Myth: Wukong" and the film "Ne Zha" [1][3] - The internationalization of new consumption is a significant breakthrough, with brands like Pop Mart and Mixue Ice City becoming global chains, and Chinese mobile games achieving substantial international revenue [2][3] Group 2 - The success of new consumption is attributed to the integration of technology and culture, with leading brands like Huawei and DJI not only excelling in technology but also incorporating Chinese aesthetics into their product designs [3][4] - Chinese manufacturing and services are increasingly becoming cultural carriers, enhancing China's global image and soft power, as reflected in the rise of China's ranking in the Global Soft Power Index from eighth to second place by 2025 [3][4] - The interaction between technology, culture, and consumption is fostering new business models and products that cater to the demand for spiritual consumption, marking a significant transformation in global narratives [4]