跨境保健品违规私域营销调查

Core Viewpoint - The article highlights the issues surrounding the marketing and sale of overseas dietary supplements in China, particularly through private domain shopping platforms like VTN, which are often associated with misleading claims and lack of regulatory oversight [2][22][27]. Group 1: Company Overview - VTN and ABM are subsidiaries of ACCESS Group, which focuses on health and beauty products through a network of global brands and social media marketing [7]. - VTN operates as an international brand membership club for consumers, while ABM serves as a platform for light entrepreneurship, allowing individuals to become distributors without holding inventory [7][21]. Group 2: Marketing Practices - The marketing strategies employed by VTN include exaggerated claims about product efficacy, such as improving immunity and treating chronic diseases, often presented in a misleading manner [4][8]. - Distributors utilize a combination of educational content and product promotion to appeal to consumer pain points, often using social media and live streaming to reach potential buyers [8][10]. Group 3: Regulatory Issues - There are significant regulatory gaps in the oversight of cross-border e-commerce, particularly regarding the promotion of dietary supplements that are not registered or approved in China [2][22][27]. - The lack of Chinese labels on many products sold through VTN raises concerns about transparency and consumer understanding of the ingredients and potential health risks [4][22]. Group 4: Consumer Experience - Consumers face challenges in returning products purchased through VTN, as many items do not support a seven-day return policy, complicating the process of addressing quality concerns [25][26]. - Complaints regarding product quality and after-sales service have been reported, indicating a need for improved consumer protection measures in the cross-border e-commerce sector [25][26].