勾勒全媒体传播新图景

Core Insights - The fifth China (Beijing) Radio and Television Media Integration Development Conference was held on May 21-22, focusing on innovative development, communication ecology, value empowerment, technology application, and cross-border cooperation [1] Group 1: Media Integration and Reform - The National Radio and Television Administration has prioritized the systemic reform of the broadcasting and television media and the implementation of media integration development projects as key tasks for 2025 [2] - As of 2024, the number of online audio-visual users in China is expected to reach 1.091 billion, with an internet penetration rate of 98.4% [2] - The establishment of the National New Media Alliance has led to a 79% increase in member downloads since its inception, with over 90 cross-regional live broadcasts and more than 90 viral short videos exceeding 10 million views [2] - Beijing has set up the first national special fund for media integration development, investing over 30 million yuan and supporting over 200 projects [2] Group 2: Technological Empowerment - The deep integration of artificial intelligence and ultra-high-definition technology is reshaping the underlying logic of the audio-visual industry [4] - Over 90% of broadcasting institutions in China have adopted AI tools across the entire production chain [4] - The use of AI in content creation is advancing towards intelligent and large-scale production, with platforms like Douyin and Kuaishou implementing AI creative assistants [5] Group 3: Collaborative Ecosystem - The development of media integration is accelerating the formation of a collaborative national framework, exemplified by the "Rural Revitalization Thousand Miles Tour" series of live broadcasts initiated by the National New Media Alliance [6] - The "Beijing Festival High" service community aims to link 100 festival activities and 200 regional brand products, enhancing cultural and commercial connections [6] - The "Star Index" micro-short drama evaluation system has seen over 160 out of 241 recommended works go live, promoting tourism and local products [7]