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XIAOMI(1810.HK)：1Q25 STRONG BEAT; POSITIVE ON PREMIUMIZATION YU7 RAMP-UP AND SOC BREAKTHROUGH IN 2H25E
Ge Long Hui·2025-05-30 01:47

Core Viewpoint - Xiaomi's 1Q25 adjusted earnings reached RMB 10.7 billion, reflecting a 28% quarter-over-quarter and 64% year-over-year increase, surpassing expectations due to strong sales and improved gross profit margins across all segments [1][2] Financial Performance - Revenue for 1Q25 grew 47% year-over-year to RMB 111.3 billion, driven by growth in all segments: - Smartphone sales increased 9% year-over-year, with an average selling price (ASP) reaching a record high of RMB 1,121, supported by a successful premiumization strategy and a market share of 18.8% in China [2] - IoT sales surged 58.7% year-over-year, particularly in air conditioners, refrigerators, and washing machines, with a gross profit margin (GPM) improvement of 5.4 percentage points to 25.2% due to ASP hikes and better product mix [2] - Smart EV segment showed rapid growth with GPM improving to 23.2%, aided by resilient ASP and cost optimization, while operating loss narrowed to RMB 0.5 million [2] Strategic Outlook - The company anticipates continued growth in 2025 through strategies focused on smartphone and EV premiumization, ramping up IoT and EV capacity, and developing in-house SoC chips [1][2] - Key management focus areas include: - Premiumization strategy targeting the RMB 6,000+ smartphone segment and expansion into non-smartphone/EV categories and overseas markets [2] - Maintaining a shipment guidance of 180 million smartphones for FY25E, with an emphasis on improving product mix [2] - Accelerating capacity expansion in AIoT amidst SKU shortages [2] - Positive outlook on smart EV shipments, ASP, and profitability [2] Valuation and Recommendations - The target price has been raised to HK$ 65.91, reflecting a 37.7x FY25E P/E, with FY25-27E EPS forecasts increased by 5-10% due to the strong 1Q25 results and outlook [3] - The company maintains a BUY rating, with upcoming catalysts including Investor Day, updates on smart glasses, EV Phase 2 plant, and YU7 ASP [3]