预见2025：《2025年中国预制菜行业全景图谱》（附市场现状和发展趋势等）

Industry Overview - The pre-prepared food, also known as pre-prepared dishes, is defined as packaged meals made from one or more edible agricultural products, which undergo industrial pre-processing without preservatives and are ready to be consumed after heating [1][3] - The pre-prepared food industry can be categorized into four types based on processing degree and subsequent handling: ready-to-eat, ready-to-heat, ready-to-cook, and ready-to-assemble [1] Industry Chain Analysis - The production enterprises in China's pre-prepared food industry are mainly divided into self-produced and commissioned processing categories [3] - Key upstream participants include agricultural producers, initial processing companies, and packaging manufacturers, while downstream participants consist of various consumer outlets and logistics companies [6] Industry Development History - The pre-prepared food industry in China has evolved since the 1990s, with significant growth during the COVID-19 pandemic from 2020 to 2023, driven by changes in consumer behavior [9] - The industry is currently in a phase of enhanced food safety regulation and innovation to meet diverse consumer demands [9] Industry Policy Direction - The Chinese government has issued multiple policies to support and regulate the pre-prepared food industry, focusing on food safety management, production base construction, and cold chain logistics improvement [11] Current Industry Status - The market size of China's pre-prepared food industry has expanded significantly, growing from 244.5 billion yuan in 2019 to 516.5 billion yuan in 2023, with an average annual growth rate exceeding 20% [14] - The industry's gross profit margin has been declining, from 20.07% in 2018 to an estimated 13.79% in 2024, due to increased competition [16] Competitive Landscape - The majority of pre-prepared food production companies are concentrated in East and Central China, particularly in Shandong and Henan provinces, which account for a significant portion of the industry [21] - Leading companies in the industry include Shuanghui Development and Anjijia Food, with annual revenues exceeding 10 billion yuan [23] Future Industry Trends - The pre-prepared food industry is expected to continue its rapid growth, with market size projected to exceed 600 billion yuan by 2025, driven by urbanization, consumer demand upgrades, and agricultural industrialization [25] - The industry is moving towards standardization, diversification, and full-chain integration, with a focus on enhancing supply chain efficiency and food safety standards [26]