人民财评：在传统与创新的碰撞中焕发消费新活力

Core Insights - The Dragon Boat Festival is experiencing a revival through traditional customs and modern innovations, creating immersive cultural experiences that blend ancient civilization with contemporary life [1][2] - The integration of online platforms and short videos is enhancing the visibility and engagement of local customs, contributing to a vibrant holiday economy [1][2] Group 1: Cultural Revival - Traditional activities such as dragon boat racing and unique food offerings like diverse zongzi are being revitalized, showcasing a fusion of old and new [1][2] - The festival is evolving into a symbol of cultural value and modern vitality, reflecting the potential for innovation within historical traditions [1][2] Group 2: Consumer Trends - The variety of zongzi flavors is expanding beyond traditional options to include innovative combinations that cater to younger consumers' preferences [1] - The trend of "old ingredients + new recipes" is stimulating new cultural vitality and broadening cross-industry possibilities [1] Group 3: Cultural Interaction - The interaction between traditional culture and modern civilization is characterized by a shift from one-way cultural display to two-way participatory engagement [2] - The essence of cultural innovation lies in maintaining the core cultural identity while exploring new expressions and experiences [2]