Hu Xiu·2025-05-30 03:40Group 1 - JD's recent aggressive entry into the food delivery market has led to intense competition with Meituan, with both companies engaging in public disputes [1] - The competition between JD and Meituan is rooted in the underlying logic of e-commerce logistics, which can be categorized into "long chain," "middle chain," and "short chain" models [2][3] - JD's "middle chain" model relies on self-operated products and self-built logistics, allowing for faster delivery times compared to Meituan's "short chain" model [4][5] Group 2 - The "short chain" model, while offering faster delivery, faces structural challenges that make it difficult for many companies to achieve scalability and profitability [7][9] - Meituan's success in the "short chain" model is attributed to its strong delivery network and the ability to leverage high-frequency consumer data from its food delivery business [10][18] - JD's decision to enter the food delivery market now is strategic, as both companies seek new growth points amid slowing growth in their respective core businesses [11][13] Group 3 - Meituan's competitive advantages include a robust business development team and an efficient IT system that supports rapid merchant onboarding and operational efficiency [16][17] - JD's current capabilities in business development and IT systems are significantly weaker than Meituan's, which may hinder its ability to compete effectively in the food delivery space [19][21] - The merger of JD's logistics with Dada has impacted the quality of JD's delivery personnel, further widening the gap with Meituan's delivery capabilities [20][21]