Hisense V.T.(SH:600060) Di Yi Cai Jing·2025-05-30 05:26Core Viewpoint - Hisense is leveraging its partnership with FIFA for the 2025 Club World Cup to enhance its global brand presence and showcase its technological innovations in sports marketing [1][3][11] Group 1: Sponsorship and Marketing Strategy - Hisense's sponsorship of the 2025 Club World Cup marks its third collaboration with FIFA, highlighting its commitment to global sports marketing [3] - The company has sponsored multiple top-tier events since 2016, including three European Championships and two World Cups, establishing a strong presence in the sports marketing arena [3][5] - Hisense's overseas revenue from its own brand has significantly increased from less than 6 billion yuan in 2008 to 99.6 billion yuan last year, representing an 18-fold growth over 17 years [5] Group 2: Technological Innovation - Hisense has invested heavily in technology to enhance the viewing experience for players, referees, and fans, aligning with FIFA's focus on innovation [6][8] - The company became the first VAR display official partner for the 2024 European Championship and will continue this role for the Club World Cup, showcasing its display technology in high-stakes environments [8] - The AI+Sports market is projected to grow from approximately $6 billion in 2024 to $21 billion by 2029, with a compound annual growth rate of about 29% [8] Group 3: Globalization and Localization - Hisense's globalization strategy has evolved from OEM manufacturing to building its own brand, emphasizing the importance of local market adaptation [11][12] - The company has established 31 R&D centers, 36 manufacturing bases, and 64 subsidiaries globally, enhancing its local market presence [11] - Hisense tailors its products to meet local consumer preferences, such as developing large-capacity refrigerators with specific features for the U.S. market [12]