Cai Fu Zai Xian·2025-05-30 05:32Core Insights - The company showcased its innovative digital marketing strategies at the Shanghai International Auto Show, focusing on enhancing customer service experiences through technology [1] Group 1: Digital Marketing Initiatives - The company launched a "Check-in for Prizes" campaign on Xiaohongshu to attract younger consumers, successfully reaching the key automotive consumer demographics of the 80s, 90s, and 00s [2] - The "Explore the Auto Show for Travel Subsidies" activity on the Ping An Good Car Owner APP engaged 12,000 users, enhancing customer journey experiences through interactive gamification [4] - A "Ping An Travel Package" was distributed to potential car buyers in collaboration with Yongda Group, utilizing essential service vouchers to boost conversion rates [6] Group 2: Brand Collaboration and Promotion - The company partnered with Auto Home to conduct in-depth interviews with dealers, discussing benefits, new model highlights, and service networks, effectively enhancing brand professionalism [7] - A comprehensive video marketing campaign across platforms like Douyin, WeChat Video, and Xiaohongshu achieved over 6,600 views, showcasing live event footage and vehicle performance [9] Group 3: Future Directions - The company aims to continue leveraging technology to deepen the integration of insurance services with the automotive ecosystem, striving to create a new value experience that is time-saving, cost-effective, and hassle-free for customers [9]