端午节遇上儿童节，6.87亿人次出行能否拉动文旅消费创新高

Group 1: Holiday Travel Trends - The total cross-regional population flow during the Dragon Boat Festival is expected to reach 687 million, a year-on-year increase of approximately 7.7% compared to 2024 [1] - Short-distance self-driving and family outings are anticipated to see significant growth, with major urban areas like Beijing, Shanghai, and Guangzhou becoming popular travel destinations [2] - Daily traffic on national highways is projected to average around 40.7 million vehicles, a 3% increase from the previous year [2] Group 2: Transportation Insights - The railway system expects to transport approximately 80.5 million passengers over the five-day holiday, with the peak day on May 31, anticipating 18.3 million passengers [3] - Domestic flight ticket bookings for the holiday have surpassed 2.93 million, showing a slight increase, while international flight bookings have exceeded 620,000, marking a 19% increase year-on-year [2] Group 3: Cultural and Tourism Activities - Various OTA platforms are launching special promotions and activities to attract travelers, with significant increases in searches related to traditional customs like dragon boat racing and making zongzi [4] - Local governments are actively issuing cultural tourism consumption vouchers to stimulate local tourism, with multiple regions participating in this initiative [4][6] - Events such as dragon boat races and cultural performances are being organized across different regions, showcasing local heritage and attracting visitors [5][6][7] Group 4: Consumer Behavior and Market Impact - The combination of the Dragon Boat Festival and Children's Day has led to a notable rise in family-oriented consumption, with orders for parent-child photography and accommodation increasing by 71% and 56% respectively [1] - The overall tourism and consumption market is expected to perform well during the holiday, although the final results will require further observation [8]