
Core Viewpoint - Luckin Coffee has reduced prices for several non-core beverages to the range of 6.9 yuan, while maintaining higher prices for classic coffee products, indicating a promotional strategy rather than a permanent price cut [1] Pricing Strategy - Multiple beverages, including light milk tea and fruit C Americano, have seen their prices drop from 9.9 yuan to 6.9 yuan [1] - Classic coffee products, such as coconut latte and meteor latte, remain priced between 13 to 17 yuan, with some products even experiencing price increases [1] Promotional Campaign - The company has stated that the price reduction is part of a promotional campaign for the Dragon Boat Festival and Children's Day, involving the random distribution of 6.9 yuan discount coupons, rather than a general price decrease [1]