Zhejiang Wufangzhai Industry (SH:603237) Qi Lu Wan Bao Wang·2025-05-30 07:12Core Insights - The demand for zongzi (rice dumplings) is significantly increasing as the Dragon Boat Festival approaches, with sales in Jinan showing a notable rise compared to last year [2][3][6] Sales Performance - In Jinan, the sales volume of zongzi has increased by nearly 30% compared to last year, with daily sales reaching 3,000 to 4,000 units at popular stores [2] - A specific zongzi shop reported selling over 2,000 units daily, maintaining sales levels consistent with previous years [3][4] - Online sales are also booming, with platforms like Pinduoduo reporting a year-on-year sales increase of over 300% for zongzi, particularly salty varieties [7] Consumer Behavior - There is a noticeable increase in younger consumers (90s and 00s) purchasing handmade zongzi, seeking a sense of tradition and experience [2] - Online marketing strategies are being employed by local brands, with live streaming and promotional offers driving sales, particularly among younger demographics [6] Product Variety - The variety of zongzi has expanded, with traditional sweet flavors like red dates and honey being popular, alongside new savory options such as salted egg yolk and meat [3][4] - E-commerce platforms are offering various promotions, with many products priced under 100 yuan after discounts [6] Market Trends - The overall market for zongzi is thriving, with significant growth in both offline and online sales channels, reflecting a strong consumer interest in traditional foods during the festival season [5][6][7]