河南跨境电商崛起，走出一批亿级大卖！

Core Insights - The integration of "cross-border e-commerce + industrial clusters" is becoming a significant driver for China's foreign trade growth, leveraging regional industrial characteristics and digital capabilities to accelerate traditional industry transformation and create direct access for "Chinese manufacturing" to global markets [1][2] - Henan province is emerging as a new hub for cross-border e-commerce, with a projected import and export transaction volume of 266.55 billion yuan in 2024, doubling its export volume to 196.28 billion yuan [1][4] Group 1: Industrial Cluster Development - Henan has established over a thousand industrial clusters across various sectors, including textiles, smart home products, and equipment manufacturing, with significant contributions from regions like the Pearl River Delta and Yangtze River Delta [1][4] - The province's foreign trade value reached 275.77 billion yuan in the first four months of 2025, a year-on-year increase of 29.5%, significantly outpacing the national growth rate [4][16] - Key cities such as Zhengzhou, Jiaozuo, and Luoyang are pivotal in Henan's cross-border e-commerce landscape, contributing to 94.1% of the province's total foreign trade value [4][16] Group 2: Policy Support and Innovation - Henan has established seven cross-border e-commerce comprehensive pilot zones, which are crucial for policy innovation and industrial upgrades, with Zhengzhou being the first and most innovative [16][18] - The Zhengzhou pilot zone has introduced several pioneering systems, such as the "1210 bonded shopping" model, which has been adopted nationwide, leading to rapid growth in cross-border e-commerce exports [16][19] - The province's logistics capabilities have been enhanced with the establishment of multiple cross-border e-commerce air cargo routes, facilitating significant growth in export volumes [19][20] Group 3: Company Performance and Case Studies - Companies like Zhiyou Technology and Mingyang Window Coverings have emerged as leaders in the cross-border e-commerce space, with Zhiyou achieving a revenue of 2.09 billion yuan in Q1 2025, a 13.56% increase year-on-year [5][6] - Mingyang, which entered the cross-border e-commerce market in 2021, reported a revenue of 293 million yuan in 2024, benefiting from a well-optimized product structure and growing industrial clusters [7][11] - The hair product industry in Xuchang, with brands like Rebecca, dominates the global market, accounting for 50% of the market share, and reported an export value of 16.4 billion yuan in 2024 [9][11] Group 4: Challenges and Future Outlook - Despite its growth, Henan's cross-border e-commerce development is still at a mid-level nationally, facing challenges in depth of integration between e-commerce and industry compared to coastal regions [20][21] - The province's cross-border e-commerce still relies heavily on Zhengzhou, with other cities like Luoyang and Xinxiang showing smaller scales of growth, indicating a need for better regional collaboration [21][23] - Future growth will depend on continued policy collaboration, ecosystem building, and brand development to transition from a regional hub to a global marketplace [24][27]