AI Agent时代，加和科技尹子杰详解营销数据新机遇与挑战

Core Insights - The event focused on "AI Agent Ecosystem Construction and Investment Opportunities," highlighting the transformative role of AI technology in reshaping global business landscapes [1] - Industry leaders gathered to analyze trends and explore new paths for development in the AI Agent sector [1] Group 1: Company Insights - Jiahe Technology, led by CEO Yin Zijie, specializes in data attribution analysis for advertising reach and marketing effectiveness, processing approximately 50 billion advertising opportunities daily with an annual ad spend of 8 to 10 billion [1] - The company aims to leverage large models to enhance data utilization, overcoming previous limitations in marketing strategies and content availability [1] - Jiahe Technology is developing an intelligent marketing platform, GoalfyMax, to automate the entire process from data integration to optimization instruction generation [1] Group 2: Industry Challenges and Innovations - The proliferation of large models is expected to provide broader opportunities for enterprises to unlock data value, addressing challenges in cross-business data integration [1] - Entrepreneurs in the AI Agent field often face the dilemma of balancing technological leadership with commercialization speed, with Jiahe Technology emphasizing the importance of continuous tech investment [1] - A practical case shared by Jiahe Technology involved optimizing offline store operations for an international brand by integrating online data, demonstrating the significant application of AI Agents in marketing [3]