Core Viewpoint - 吉祥航空's 2024 performance report indicates a significant slowdown in revenue growth, with a year-on-year increase of only 9.95%, contrasting sharply with previous years' growth rates [1][2]. Revenue Growth - In 2024, 吉祥航空 achieved revenue of 22.09 billion yuan, marking a 9.95% increase year-on-year, although this is a substantial decline from the previous year's growth of 144.8% [2]. - The net profit attributable to shareholders reached 914 million yuan, up 17.52% year-on-year, but again, this is a stark contrast to the previous year's growth of 118.76% [2]. - In Q1 2024, revenue growth further slowed to just 0.05% year-on-year, compared to 28.77% in the same period last year, while net profit fell by 7.87% [2]. Main Business Performance - The core aviation transportation business accounted for 98.87% of 吉祥航空's revenue in 2023, generating 21.84 billion yuan in 2024, with a growth rate of only 9.84%, down from 145.61% the previous year [3]. - The passenger transport segment, which is the core business, generated 21.21 billion yuan in revenue, reflecting an 8.34% increase, significantly lower than the previous year's 157% growth [3]. - The average revenue per passenger kilometer declined across various aircraft models, indicating a decrease in profitability [3]. Domestic and International Business - Domestic operations faced significant pressure, with revenue declining by 1% to 16.89 billion yuan in 2024, contrasting sharply with a 149.23% increase the previous year [5]. - International business emerged as a key growth driver, with passenger numbers increasing by 142.21% to 3.207 million and revenue soaring by 82.15% to 4.695 billion yuan, raising its share of total revenue from 12.82% to 21.25% [5][6]. - Despite the strong growth in international operations, the growth momentum has slowed compared to the previous year's 112.75% increase [6]. Service Quality Issues - 吉祥航空 has faced multiple service quality issues, which have negatively impacted its brand image and reputation [7]. - Notable incidents include flight delays and poor in-flight conditions, leading to public outcry and criticism on social media [7][8]. - The company has received numerous complaints regarding ticket refunds, flight delays, and unreasonable charges, with a significant number remaining unresolved [10].
吉祥航空“以价换量”B面:营利增速断崖式下滑,国内业务萎缩