全塑料机身敢卖4999，富士新相机被骂惨了

Core Viewpoint - Fujifilm's new camera model, X-Half, has received significant criticism on social media platforms, particularly on Xiaohongshu, which is considered its main market. The backlash is attributed to its performance and design shortcomings compared to its pricing and historical context [6][10][35]. Product Features - The Fujifilm X-Half is a compact camera weighing only 240g, featuring a retro design and supporting 13 film simulations and 19 style filters [3][4]. - It introduces a unique shooting method where photos are taken in a vertical 3:4 format and then combined horizontally through software, mimicking the "half-frame" effect of traditional film cameras [4][14]. - The camera's operation is designed to evoke a nostalgic experience, with a "film-like" film advance lever added to enhance the shooting ritual [5][38]. Market Reception - Despite its innovative features, the X-Half has faced harsh criticism from users on platforms like Xiaohongshu, with many expressing disappointment and comparing it unfavorably to more expensive models from brands like Leica and Hasselblad [6][7][10]. - The backlash is particularly notable given Fujifilm's historical success in the retro camera market, raising questions about the X-Half's design and performance [10][54]. Technical Specifications - The X-Half utilizes a 1-inch back-illuminated sensor with 20 million pixels, which is considered inferior in performance compared to larger sensors used in other cameras [22][15]. - The camera supports only 9 contrast detection autofocus points, which is significantly lower than the industry standard, leading to concerns about its focusing capabilities [27][28]. - The overall build quality has been criticized for being predominantly plastic, with users noting that it feels cheap for a product priced at 4999 yuan [32][60]. Historical Context - Fujifilm has a long-standing reputation for retro designs, dating back to its establishment in 1934, and has successfully integrated vintage aesthetics with modern technology in its product lines [46][54]. - The company's previous models, such as the X100 series, have set high expectations for retro cameras, making the X-Half's shortcomings more pronounced [51][53]. Consumer Expectations - The current market sentiment indicates that while consumers appreciate retro aesthetics, they also expect reasonable performance and build quality for the price point [60][61]. - The X-Half's pricing strategy and performance have led to skepticism about its value proposition, suggesting that nostalgia alone may not suffice to drive sales [59][61].