赠送股东粽子被质疑去库存！五芳斋回应了

Core Viewpoint - The company, Wufangzhai, has initiated a promotional event to distribute rice dumpling gift boxes to shareholders, which has sparked mixed reactions from the public regarding the timing and intent of the giveaway [1][3]. Company Actions - Wufangzhai announced that it will provide rice dumpling gift boxes to shareholders holding 1,000 shares or more, with a claim period from May 28 to June 8 [1]. - The company emphasized that this initiative is part of a tradition of gifting during festive seasons, similar to a previous event during the Mid-Autumn Festival [3]. Financial Implications - The rice dumpling gift box, weighing 2,000 grams and containing 20 dumplings, is priced at 169 yuan. With 12,440 shareholders as of March 31, the total cost of the giveaway is estimated at approximately 2.1 million yuan, with a cost of about 927,400 yuan based on a gross margin of 44.16% [3][5]. Industry Context - Wufangzhai, founded in 1921 and recognized as one of the first "Chinese Time-Honored Brands," has faced challenges, including a 20.92% decline in rice dumpling sales volume and an 18.64% drop in revenue to 1.579 billion yuan last year [5][6]. - The company has also been involved in a controversy related to a product recall from a partner company, which may impact its sales during the upcoming Dragon Boat Festival [6].