“购在桂林·山水甄选”——诚邀共享2025桂林电商消费盛宴

Core Viewpoint - The launch of the "Guilin E-commerce Consumption Season" and the promotion of Guilin city gift e-commerce through live streaming is a strategic initiative aimed at boosting consumption and enhancing the local economy in response to national and regional policies [3][19]. Group 1: Event Overview - The event was held on May 30, 2025, in Guilin's Dongxi Lane, organized by the Guilin Municipal Bureau of Commerce and the Xiufeng District People's Government, with support from various local associations [1]. - The e-commerce consumption season will run from May to July 2025, featuring a "1+4+N" model that includes one launch ceremony, four main activities, and numerous online and offline promotional events [3]. Group 2: Activities and Goals - The main activities include the first Guilin live-streaming e-commerce competition, influencer-led sales events, the 2025 Guilin E-commerce Development Conference, and e-commerce lectures at universities [3]. - The initiative aims to stimulate digital consumption, strengthen Guilin's city gift brand, and enhance the foundational role of consumption in economic development [3]. Group 3: Collaboration and Partnerships - The Guilin Municipal Bureau of Commerce announced the event's launch, emphasizing collaboration among government, universities, associations, enterprises, and platforms to promote high-quality development of the e-commerce economy [6][19]. - A cooperation agreement was signed between the Guilin E-commerce Association and eight universities to foster e-commerce talent development [7]. Group 4: Local Products and Branding - The event showcased local specialty products, including Guilin's regional public brands and "old brand" products, at the "Good Goods Market" [11]. - The initiative is part of a broader effort to build a strong e-commerce ecosystem and promote local brands [4][9].