Sou Hu Cai Jing·2025-05-30 10:20Core Viewpoint - BYD's core dealer in Shandong, Qiancheng Holdings, faces operational crisis, affecting thousands of consumers who are unable to redeem their prepaid services [1][3] Group 1: Dealer Crisis - Qiancheng Holdings and its 4S stores in cities like Jinan, Weifang, Tai'an, and Dezhou have suspended operations, leading to widespread consumer complaints [1] - The crisis has raised questions about BYD's brand responsibility and the effectiveness of its dealer management [1][6] Group 2: Company Response - BYD denied that changes in dealer policies contributed to the crisis, stating that their policies have been stable over the years [3] - The company acknowledged previous support for the dealer but attributed the crisis to the dealer's rapid expansion and poor financial management [3] Group 3: Market Dynamics - The automotive dealer landscape is characterized by competition, where independent dealers bear the financial risks of their operations [4] - Despite the crisis, BYD's sales remain strong, with over 370,000 units sold in April, capturing 17% of the market share, significantly ahead of competitors [4] Group 4: Regulatory and Consumer Impact - The incident highlights the need for better regulatory oversight of dealers to protect consumer interests and maintain brand reputation [6][7] - BYD must enhance its network management and financial oversight of dealers to prevent similar issues in the future [6][7]