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赋能“银发经济” 浦发银行北京分行成立养老金融品牌工作室

Core Viewpoint - The establishment of the "Liu Zhengchen - Pension Financial Studio" by SPD Bank's Beijing branch is a significant initiative aimed at integrating financial services with the aging population's needs, providing specialized and personalized pension financial services [1][3]. Group 1: Service Initiatives - The studio aims to create a model for pension finance by upgrading counter services to a more integrated approach, combining banking and pension industry ecosystems [1]. - The bank plans to build an "Elderly Economy" ecosystem by collaborating with local merchants to form a "Respect for the Elderly Alliance" and establishing regular interactions with medical institutions to offer exclusive benefits like free medical consultations [1]. - A "Mobile Service Station" will be launched to provide on-site financial services to elderly clients within a 3-kilometer radius, creating a three-tiered service network [1]. Group 2: Facility Upgrades - The bank has completed 42 upgrades to make its facilities more elderly-friendly, including designated areas for elderly activities, self-service, and experiences [2]. - Specialized counters for pension financial services have been opened, and equipment such as vibrating number call systems and comfortable seating has been installed to enhance service accessibility and comfort for elderly clients [2]. - The branch has also established a "Pension Health Station" equipped with health management devices for self-monitoring basic health indicators, and it is one of the first in Beijing to have AED emergency equipment [2]. Group 3: Future Plans - SPD Bank's Beijing branch will continue to promote the "Financial for the People" philosophy, emphasizing respect for the elderly and focusing on enhancing pension financial services to transform the concept of "pension" into "enjoying old age" in the digital era [3].