00后年轻人的端午社交新姿势：来抖音商城逛618端午云上市集，边剁手边学非遗

Group 1 - The event "618 Dragon Boat Festival Market" features nearly 50 quality vendors from across the country, offering a variety of products including clothing, pastries, candies, health supplements, and local specialties [2] - Well-known national brands such as Wufangzhai, Xufuji, and Wuyang Ice Cream are present at the market, allowing attendees to taste food on-site [2] - The event aims to create an accessible cultural atmosphere for the public, promoting a one-stop "cultural and entertainment consumption space" and a successful case of "folk culture breaking boundaries + business growth" [9] Group 2 - Influencer Fang Liangwei, a post-90s entrepreneur, has achieved a product repurchase rate exceeding 95% in his Douyin store, leveraging short videos and live streaming to educate over 30,000 consumers about Chenpi [4] - The event includes participation from various celebrities and influencers, with activities such as a water competition featuring sprinter Su Bingtian and the Guangzhou dragon boat team, as well as traditional performances like Yingge dance and lion dance [7] - Attendees can also experience a large-scale dragon boat feast and have the chance to receive exquisite cultural items like intangible cultural heritage clay sculptures and Xiangyun fabric after completing their market visit [7]