专科化浪潮重塑宠物医疗：当毛孩子的健康有了“专家号”

Core Insights - The launch of Vet1 by New Ruipeng Group marks a significant breakthrough in the integration of AI technology within the pet medical industry, utilizing millions of clinical data and expert veterinary insights for advanced diagnostic capabilities [1] - The pet medical industry is experiencing a transformation driven by changing consumer demands, with pet owners seeking more specialized and precise medical services for their pets [3][4] Industry Demand Transformation - Increased household income and urbanization have led to pets being viewed as core family members, resulting in a shift from basic healthcare needs to a demand for specialized medical services [3][4] - The demand for precise diagnostics and treatment for complex diseases is surging, with a reported shortage of 300,000 veterinary professionals and inconsistent treatment standards posing challenges to the industry [3][4] Shift from Basic to Precision Medical Care - The pet economy in China is projected to exceed 300 billion yuan in 2024, with medical services being a core growth area driven by pet owners' evolving expectations for comprehensive care [4] - Pet owners are increasingly dissatisfied with basic services and are seeking advanced diagnostic and treatment options for serious health issues, reflecting a significant change in consumer expectations [5] Specialization as a Competitive Advantage - The competitive landscape is intensifying, with specialization in veterinary services becoming crucial for differentiation and establishing technical barriers [5][6] - New Ruipeng is developing a specialized system with 15 departments and investing in advanced equipment to enhance service quality and efficiency in pet healthcare [3][5] Addressing Diverse Needs - The traditional "generalist" approach in veterinary care is inadequate for addressing the unique physiological and behavioral needs of different pet species, leading to the establishment of specialized services [6][8] - Facilities designed specifically for cats and exotic pets are emerging, providing tailored environments and care that alleviate stress and improve the overall treatment experience [6][8] Conclusion - The pet medical industry in China is undergoing a profound transformation driven by upgraded consumer demands and competitive pressures, pushing towards a more specialized and efficient healthcare model for pets [8]