Workflow
端午节外国游客热衷“中国体验游”,变脸、划龙舟、包粽子等受青睐
Sou Hu Cai Jing·2025-05-30 13:19

Core Insights - The implementation of multiple visa-free policies has led to a significant increase in interest for inbound tourism in China, with "Chinese travel" and "Chinese shopping" becoming new hotspots for foreign tourists [1][5] - Hotel search volume related to inbound tourism has more than doubled compared to the previous year during the Dragon Boat Festival holiday, indicating a strong recovery in the tourism sector [1][5] Group 1: Inbound Tourism Trends - The Chengdu Entry-Exit Border Inspection Station estimates that around 51,000 people will enter and exit through the port during the Dragon Boat Festival holiday, with a peak of 6,000 foreign visitors expected on a single day [3] - Interest in cultural and folk tourism has increased by over 50%, with traditional cultural experiences such as Sichuan opera face-changing, dragon boat racing, and making rice dumplings being particularly popular among foreign tourists [5][7] Group 2: Popular Destinations and Visitor Demographics - The top ten source countries for inbound tourists include Malaysia, South Korea, Singapore, Thailand, the United States, Russia, Japan, the United Kingdom, Australia, and France [5] - Major cities such as Chengdu, Beijing, Shanghai, Jiaxing, and Hangzhou are ranked as the most popular destinations for inbound tourism during the Dragon Boat Festival [7] Group 3: Industry Promotion and Collaboration - Various regions in China are intensifying their promotional efforts for inbound tourism, with nearly 2,000 industry professionals from over 60 countries and regions gathering in China to explore key tourism routes and experience local cultural resources [9] - The CEO of the Azerbaijan Tourism Board highlighted that initiatives like free half-day city tours can positively impact local cultural tourism [11]