中老年顾客热衷换家电 年轻小家庭倾向提新车

Core Viewpoint - The implementation of the "old-for-new" consumption policy in Shuozhou City has significantly stimulated consumer spending, with a total of 721.709 million yuan in government subsidies leading to 4.86 billion yuan in direct consumption, demonstrating a leverage effect of 6.73 times [2]. Group 1: Consumer Behavior - Consumers are increasingly participating in the "old-for-new" program, with many opting to replace old appliances and vehicles for energy-efficient models, resulting in substantial savings [2][3]. - Middle-aged and elderly customers are particularly active in purchasing new home appliances, often trading in appliances that have been in use for over ten years [2]. - Young families are more inclined to trade in old vehicles, benefiting from significant subsidies and reduced fuel costs [2]. Group 2: Economic Impact - The policy has led to a noticeable increase in sales for retailers, with specific examples such as a car dealership selling 128 units of a particular vehicle series due to the "old-for-new" initiative [4]. - The recycling of old appliances has also increased, with a higher monthly collection volume reported, indicating a positive trend in material reuse [4]. - The overall economic activity in the city is reflected in the vibrant atmosphere of commercial streets, where new purchases and recycling efforts are intertwined [4].