从“野蛮生长”到标准引领 中国潮玩衍生品迈入高质量发展新阶段

Core Viewpoint - The release of ten group standards for trendy toy derivative products marks a significant milestone in China's trendy toy industry, transitioning from "wild growth" to a new phase driven by standardization for high-quality development [1][3]. Group 1: Industry Standards - The newly established group standards focus on two innovative dimensions: the first specialized standards for domestic two-dimensional derivative products and regulations for popular trendy toy derivatives such as phone cases, headphone charms, trendy clothing, crystal balls, aromatherapy, and plush products [3]. - The standards respond to industry innovation needs and align with international consumer safety requirements, facilitating a shift from "traffic-driven" to "value-driven" development [3][4]. Group 2: Industry Governance - The introduction of these standards fills a gap in systematic industry regulations, providing authoritative technical guidance for design, production, quality testing, and market circulation [3]. - The standards signify a deep advancement in the industry's governance system from "policy guidance" to "standard leadership," aiming for breakthroughs in quality safety, innovative design, green environmental protection, and international alignment [3][8]. Group 3: Environmental and Quality Control - The Chief Quality Officer of Pop Mart International Group highlighted that environmental compliance requirements, while seemingly increasing costs, actually guide the industry away from vicious low-price competition towards sustainable development based on quality [4]. - The standards on packaging environmental protection not only safeguard consumer health and reduce waste but also enhance the international competitiveness of Chinese trendy toy brands, clearing technical barriers for exports to Europe and the U.S. [4]. Group 4: Global Impact - The release of these standards demonstrates China's commitment to building a regulatory framework and provides an innovative and responsible "Chinese solution" for the sustainable development of the global trendy toy industry [8].