潮州举办新西兰县域海外仓推介会 探索打造外贸新模式

Core Insights - Guangdong's first county-level overseas warehouse in New Zealand is set to expand, facilitating trade between Chaozhou enterprises and New Zealand [1] - Chaozhou's foreign trade is showing resilience, with a reported import and export value of 282.9 billion yuan in 2024, marking an 11.7% year-on-year increase [1][2] - The overseas warehouse model is becoming crucial for Chaozhou businesses to enhance logistics and payment processes, thereby supporting brand development [1][4] Group 1: Trade Performance - Chaozhou's foreign trade for the first four months of the year reached 80.9 billion yuan, a 4% increase year-on-year, with exports at 67.2 billion yuan, up 7.8% [2] - Key export products include ceramics (21.9 billion yuan), food (8.2 billion yuan), and footwear (5.2 billion yuan) [2] Group 2: Industry Development - Chaozhou is focusing on industrial transformation, leveraging traditional industries like ceramics and food while also investing in emerging sectors such as new materials and biomedicine [2] - The city aims to create a 100 billion yuan advanced ceramics manufacturing cluster [2] Group 3: Market Opportunities - Chaozhou's ceramics and food products align well with New Zealand's market demands, particularly in high-end building materials and food products for the local Chinese community [3] - The New Zealand county-level overseas warehouse project has already attracted over 20 enterprises, including leading ceramics companies [3] Group 4: Support for SMEs - The government is promoting cross-border e-commerce and enhancing overseas warehouse infrastructure to support small and medium-sized enterprises (SMEs) [4] - The New Zealand county-level overseas warehouse project aims to reduce entry barriers for SMEs by offering shared services and flexible inventory management [5] Group 5: Logistics and Sales Support - The project will provide comprehensive trade services, including logistics support and damage coordination during transportation [5] - A dedicated marketing team will be established to assist enterprises in achieving effective sales connections in New Zealand [6]