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沃尔沃袁小林:希望安全成为全行业的普世价值观。
Hua Er Jie Jian Wen·2025-05-30 15:06

Core Viewpoint - The automotive industry is increasingly emphasizing safety as a core value, with Volvo positioning safety not just as a selling point but as a fundamental belief and systematic capability [3][10][21]. Group 1: Safety as a Core Value - Volvo's CEO in the Asia-Pacific region, Yuan Xiaolin, states that safety is a belief rather than a marketing point, emphasizing a systematic approach to safety [3][10]. - The launch of the new S90 showcases Volvo's commitment to safety through detailed presentations of safety features and manufacturing processes [3][4]. - Volvo's approach to Automatic Emergency Braking (AEB) focuses on balancing effective triggering and minimizing false activations, with a target of no more than one false activation every 220,000 kilometers [5][10]. Group 2: Technological Integration and Reliability - Volvo categorizes intelligent safety features into those that impact driving and those that do not, ensuring high reliability for features that affect driving [8][18]. - The company maintains a commitment to not releasing unverified technologies to consumers, ensuring that all features provide real value [18][20]. - Volvo's safety system integrates various technologies based on real traffic safety needs, emphasizing the importance of a comprehensive safety framework [11][17]. Group 3: Market Positioning and Pricing Strategy - The starting price of the new S90 is set at 300,900 yuan, reflecting a 100,000 yuan reduction from the previous version, indicating a strategic response to market competition [10][23]. - Despite price adjustments, Volvo remains committed to its safety standards and will not compromise on quality or safety for market survival [10][20]. - The company believes that a brand's survival should be rooted in its values, with safety being a non-negotiable aspect of its identity [10][20]. Group 4: Global Standards and Local Production - Volvo's Daqing factory is the exclusive production base for the S90, adhering to global safety standards while producing vehicles for the global market [9][25]. - The factory is noted for its commitment to sustainability, being the first in Heilongjiang to achieve 100% carbon-neutral electricity usage [25]. - Volvo maintains a unified global quality standard, ensuring that products meet high safety and quality benchmarks regardless of the market [25].