网友自发打广告 5年增长超20%！河北文旅天降流量？

Core Viewpoint - The promotional slogan "So Close, So Beautiful, Weekend in Hebei" has gained significant popularity, leading to a notable increase in domestic tourism and revenue for Hebei province, with both metrics showing over 20% growth year-on-year in 2024 compared to 2019 [1][15]. Group 1: Promotional Strategy - The slogan was launched in 2019 and has evolved into a viral internet meme, effectively reaching audiences across various platforms and locations, including international sites [3][6]. - Hebei's tourism department has actively engaged with the public, encouraging residents to promote the slogan, which has resulted in widespread visibility and interaction online [8][11]. Group 2: Tourism Growth Metrics - In 2019, Hebei received 780 million domestic tourists, generating revenue of 924.87 billion yuan. By 2024, these figures increased to 937 million tourists and 1,114.83 billion yuan, marking a 20.1% and 20.5% increase from 2019, respectively [15]. - The proportion of tourism spending by residents from Beijing and Tianjin reached 38.9% in the first four months of 2025, indicating a strong market for short-distance travel to Hebei [14][15]. Group 3: Market Insights - The slogan effectively targets the short-distance travel market, particularly appealing to workers from Beijing and Tianjin who seek weekend getaways [14]. - The rise of social media and user-generated content has transformed the slogan into a casual invitation, making it more relatable and less formal than traditional advertising methods [14][15].