Winnebago(WGO) Globenewswire·2025-05-30 16:26Core Insights - Winnebago has launched the Thrive™, a modern travel trailer aimed at redefining comfort and design in the recreational vehicle (RV) market, reflecting the brand's commitment to innovative, customer-focused experiences [2][5] - The Thrive™ is available in two floorplans, the 18FBS and 22MBH, with lengths ranging from 22 to 33 feet and options for one to two slide-outs, catering to various lifestyles from weekend adventurers to full-time explorers [3][7] Product Features - Thrive™ emphasizes upscale design and thoughtful craftsmanship, featuring soft-close technology on doors and drawers, roller blackout shades, integrated utensil organizers, and pull-out recycling bins, ensuring a refined indoor experience [5][6] - The travel trailer underwent rigorous validation testing at the Transportation Research Center, confirming the durability and strength of its components [6] - Key features include large windows for natural light, a residential comfort king bed with storage, a state-of-the-art kitchen with fiberglass countertops, and advanced technology such as JBL Bluetooth speakers and power stabilizer jacks [9] Market Positioning - Thrive™ is positioned as a premium offering in the RV market, targeting design-conscious consumers who seek elevated outdoor living experiences without complexity [5][7] - The product launch is strategically timed to coincide with the summer travel season, with availability at Winnebago dealerships nationwide starting late May through early June [7] Company Background - Winnebago has been a leader in the RV industry since 1958, known for its commitment to quality, service, and community across its range of products, including motorhomes and travel trailers [8] - Winnebago Industries, the parent company, operates under multiple brands, including Grand Design and Chris-Craft, further solidifying its position in the leisure travel and outdoor recreation market [8]