AFRM Extends Partnership With Williams-Sonoma to Bring BNPL to Canada

Core Insights - Affirm Holdings, Inc. has expanded its partnership with Williams-Sonoma, Inc. to Canada, allowing Canadian customers to access Affirm's services across various home furnishing brands [1][3] - The partnership aligns with Affirm's strategy to grow in high-priced, lifestyle-focused markets, leveraging Williams-Sonoma's premium product offerings [3] - Affirm's existing partnerships with major companies like Amazon, Apple, and Samsung provide a strong foundation for its international expansion strategy [4] Financial Performance - In the fiscal third quarter of 2025, Affirm's merchant network revenues increased by 34.3% year-over-year to $214 million, driven by a growing gross merchandise value (GMV) [5] - The projected GMV for fiscal 2025 is estimated to be between $35.7 billion and $36 billion [5] - Affirm's stock price has surged by 77.8% over the past year, outperforming the industry's growth of 34.1% [8]