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首店为何扎堆落地成都?5月开业即爆火:餐饮品牌日均翻台9轮,服装品牌千人候场
Sou Hu Cai Jing·2025-05-30 18:59

Core Insights - Chengdu has become a hotspot for new store openings, with over 4,000 new stores established since 2019, maintaining positive growth for six consecutive years [1] - The city attracted 148 new stores in the first quarter of 2025, showcasing its strong commercial appeal [1] Group 1: Consumer Engagement - The restaurant "Fei Dacook Spicy Pork" experiences high demand, with an average of 9 table turnovers per day and over 2,200 people queuing on its opening day [3][10] - The "Wiggle Wiggle" store sees peak customer traffic of around 800 to 900 people per hour during holidays [5] - Uniqlo's flagship store in Chengdu has also reported strong sales and customer turnout, with thousands queuing before its opening [7] Group 2: Reasons for Store Openings - Chengdu's strong consumer potential and vibrant food culture are key factors attracting brands like Uniqlo and Fei Dacook [8] - The city is recognized as a "World Food Capital," making it an appealing location for culinary brands [8] - Wiggle Wiggle was drawn to Chengdu's trendy atmosphere and strategic location, leading to the decision to open its first store in the western region [8] Group 3: Economic Environment - Chengdu's business environment is conducive to new store openings, as evidenced by the city's three-year action plan aimed at promoting the "first store economy" [9][10] - The local government has facilitated the establishment of new businesses by providing streamlined services, such as a "green channel" for business registration [9] - The city aims to have 6,500 new stores and over 1,000 launch events by the end of 2027, further enhancing its status as a consumer hub [10]