正式启动！100场以上！

Core Viewpoint - The launch of the "Hui Dong Consumption in Hefei" 2025 Night Economy Consumption Season and the "66 Shopping Month" aims to stimulate summer consumption through a series of coordinated activities and promotions, enhancing the city's night economy and overall consumer engagement [2][10]. Group 1: Event Overview - The night economy consumption season is themed "The Later the Night, the More Hefei," focusing on offline consumption venues and integrating various sectors such as commerce, tourism, culture, and sports [4]. - A series of "1+5+N" activities will be organized, including a main launch event and over 100 themed activities centered around five consumption scenarios: night shopping, night tasting, night touring, night appreciation, and night fitness [4][5]. Group 2: Promotional Activities - Financial platforms will offer unique consumption discounts, creating interactive topics like "2025 Hefei Night Economy Internet Celebrity Map" to ignite new consumer enthusiasm [5]. - The "66 Shopping Month" will focus on online platforms, featuring six thematic sections including "Smart Manufacturing Trend Products," "Green Renewal Month," and "Cross-Border Shopping Carnival," with a total of 66 key themed activities planned [5][7]. Group 3: Economic Impact - Hefei has been recognized as a national pilot city for retail innovation and has issued over 890 million yuan in subsidies for trade-in programs and consumption vouchers, indicating strong governmental support for consumer spending [10]. - From January to April, the city's online retail sales of physical goods grew by 31% year-on-year, reflecting a stable and positive development in the consumption market [10].