Core Viewpoint - The toy industry is experiencing significant growth, with products like "squishy toys" gaining popularity across various age groups, not just children. However, safety concerns regarding materials used in these toys have been raised, particularly for lower-quality products [1][2][4]. Industry Overview - The global stress-relief toy market is projected to reach nearly $10 billion in 2023, with an expected compound annual growth rate (CAGR) of 8.5%, potentially reaching $15 billion by 2028. In China, the market for stress-relief squishy toys is anticipated to reach 12 billion yuan by 2027 [6]. - The demand for stress-relief toys is driven by increasing pressures in modern life, highlighting the importance of emotional value in consumer decisions [6]. Product Safety and Material Concerns - There are two main types of materials used for squishy toys: TPR (thermoplastic rubber) or PU (polyurethane), and food-grade silicone. TPR and PU are cheaper but can release toxic gases during production, while food-grade silicone is considered safer but has a shorter shelf life [7][8][9]. - Testing has shown that TPR squishies can exceed formaldehyde and TVOC (total volatile organic compounds) limits significantly, raising health concerns, especially for children [9][10]. Market Dynamics and Consumer Behavior - The market for squishy toys is characterized by a lack of leading brands, with many products being sold through personal sellers or small workshops rather than established companies. This creates challenges for consumer rights and product quality assurance [11][15][16]. - Consumers often start with factory-made squishies but may transition to purchasing from individual sellers for better quality and design [13][15]. Regulatory and Safety Standards - Experts emphasize the need for strict safety standards in the production of stress-relief toys, particularly those aimed at children and teenagers, to ensure materials are non-toxic and safe for use [17][18]. - The industry is still in its early stages, with potential for growth as consumer awareness of safety and quality increases, alongside a shift towards sustainable branding [18].
年轻人中爆火的“捏捏乐”,是解压神器还是玩具“毒器”?
Guan Cha Zhe Wang·2025-05-31 11:28