Sou Hu Cai Jing·2025-05-31 12:54Group 1 - The article discusses the rising popularity of the series "藏海传" on Youku, indicating a significant shift in audience engagement and content consumption patterns [2][4] - Youku's Vice President Guan Xu announced the launch of the "Youku Original" brand, emphasizing the importance of high-quality storytelling and narrative-driven content in the current competitive landscape [4][9] - The long video industry is transitioning from a focus on scale to a focus on quality, with platforms seeking differentiated paths to meet evolving audience expectations [4][9] Group 2 - Domestic audiences are increasingly demanding diverse and high-density storytelling experiences, reflecting a profound change in the entertainment consumption ecosystem [5][7] - The shift in audience preferences necessitates that creators deliver rich narratives in shorter formats, adapting to the fast-paced viewing habits of modern consumers [10][12] - Youku's recent successful series, such as "新生" and "边水往事," demonstrate the effectiveness of this new content strategy, with all maintaining high ratings [12][28] Group 3 - The concept of "密度经济" (density economy) signifies a fundamental shift in the industry, where every minute of content must deliver substantial value to retain viewer attention [12][30] - Youku's approach to series development aims to foster deep emotional connections with audiences, encouraging them to invest in sequels and related content [14][16] - The global success of Youku's content, such as "新生" on Netflix, highlights the potential for Chinese narratives to resonate internationally, reinforcing cultural confidence and soft power [18][21] Group 4 - The "Youku Original" brand is supported by advanced technology and a strong talent system, which enhances content production capabilities and fosters innovation [22][26] - Youku's commitment to talent development through initiatives like the "International Young Director Development Program" ensures a sustainable supply of quality content [26][28] - The integration of technology and talent creates a synergistic effect, improving the overall quality of content and enhancing viewer experience [28][30]