反对无序“价格战”，车企高层在粤港澳大湾区车展大会上表态

Core Viewpoint - The automotive industry is facing challenges due to chaotic "price wars," which are leading to decreased profitability and potential risks to product quality and consumer rights [1][2]. Group 1: Industry Concerns - The China Association of Automobile Manufacturers (CAAM) has issued a statement indicating that disordered "price wars" exacerbate unhealthy competition, squeezing profit margins and affecting product quality and after-sales service [1][2]. - The Ministry of Industry and Information Technology (MIIT) has echoed these concerns, stating that such price wars hinder sustainable R&D investment, impacting product quality and safety, and ultimately harming consumer rights [1][2]. Group 2: Impact on Profitability - The CAAM highlighted a decline in industry profitability, attributing it to "involutionary" competition primarily manifested through price wars, which disrupt normal business operations and threaten supply chain security [2]. - In the previous year, over 200 models were sold at reduced prices, with more than 60 models experiencing price cuts in the first quarter of this year, indicating a trend where increased sales do not correlate with improved profits [2]. Group 3: Call for Innovation and Value - Industry leaders, including NIO's CEO Li Bin, have advocated for a focus on technology and service rather than price competition, emphasizing the need for innovation and quality [2][3]. - GAC Group's Vice President He Xianqing expressed the importance of "value wars" over price wars, suggesting that price reflects value in a competitive market [2]. - The MIIT has encouraged companies to prioritize innovation and quality, aiming to enhance product standards and service quality while fulfilling social responsibilities [2].